Believe it or not, this may be the best time to start your own business. A slow economy makes anyone uneasy because of the natural assumption that there is less money out there. But in reality, a recession opens up all sorts of new niches. The money is still there, it is just being spend differently. According to a recent report by the Ewing Marion Kauffman Foundation, more than half, of the companies on the Fortune 500 list this year began during a recession or bear market or both.

Consumers are now analyzing their purchases much more closely than they once were. What do I really need, and what am I really getting for my money. This is a perfect opportunity to present customer with products that will last longer than anything else out there. Help them eliminate the expense of repairing a floor coating every couple years. Epoxies are designed to do one thing, and that’s FAIL. With Vortex & Granitex, you will never need to recoat a floor for over a decade. Over the life of the floor coating, you have saved yourself a lot of money over what other cheaper floor coatings would cost.

Another great advantage of Vortex is it’s great ability to save money by greatly reducing energy costs. One of the most energy inefficient devices used is the heat pump, which is used in air conditioners, refrigerators/freezers, geothermal heating, etc. By using Vortex to reduce the amount of heat energy being lost, incredible amounts of money can be saved on utility bills. For more info, check out Thermal Conductivity.

They key to thriving in an economy where people are looking to save money, is providing a product or service that can save a customer money. According to Tim Kane, a senior fellow in Research & Policy at the Kauffman Foundation, The worst job market in 26 years may be the perfect time to start a business.